case study 9

DISCUSSION 1- How would you rate Sony’s ability to create and deploy their strategies?

     As a big and well-known company, Sony corporation always come up with good s
trategies. This strategies is create and deploy trough planning proses. A strategy is a comprehensive pelan guiding resource allocation to achieve long term organization goals. By this we can say that strategy is a shape of the way for what company will become it the future.

     This company have good ability to create and deploy the strategy. This ability have make them able to overcome any problem and stand firmly in electronic industry. At all time, sony has always used two main strategy, there are partnership or joint venture, and human resource. This two thing are very important to them. Sony has realize that by doing partnership and joint venture, they got benefits like, gathering the strength with other company to do bigger work, and in human resource, they look very close on the important of individual’s commitment in achieving their goals. Sony realize the important of human capital and they know that it is important to maintain the professional working relationship with their worker

         In partnership and joint venture. They realize this tactic when joint with google in to take control cellular phone marketing. They was able to learn and  have build android phone technology. Their android has better  system by backing up by google online system. In maintaining the state of excellent in human resources, the management always communicate directly to their worker in their gathering function and always create the opportunities for dialogue. They always want to have a good communication and discussion with their worker. I believed this two point is making this company name stand really high in this business and their ability to create a strategies is very good.

DISCUSSION 2- How does the industri in which sony competes dictate the type of strategy it must implement in order to be successful.?

             As we know, sony corporation is involve in the electronics industry, this industry is really big and diverse, there is always marked by intense growth  and nearly constant change, that means, this industry is dynamic and always need improvements from the company run in it.

         In this industry, the firm need to establish and maintain strategies that will allows them to  face this changing nature of this industry. In respond to this rapid changes industry, sony have realize that there is two types of strategies that can be used in the situation of this industry, they are partnership and joint ventures.

   Sony corporation look that partnership is can be done as anytime u need. This industry is based on costumer respond and needs, customer needs is always dynamic and that make the firm must  always come up with good inventions and new technology. This means, the firm need to always keeping their effort on developing new technologies. This way of business is really good, buts it always need the firm to invest so much money and use their expert to do an invention. That is why sony used the strategy of joint venture. It always helping this firm when they need to invest in making new technology and other firm with their own expertise help them.

          Maintaining a good human capital is another way of facing this industry that have been used by  this firm. The top management realize that they need to understand what is needs of industry by gaining feedback from their employees. They sharing the information and creating sense of unity for sony group as they are moving as a whole. They have used the surveys for employees opinion in each of their region. They always maintain their good links with their lower workers. This is how  the industry dictate the strategies used by the firm. The industry really demanding a changes and inventions from the firm.

Discussion 3- How might Sony plan for the future in the electronics industry? What opportunities and threads do you see coming in Sony’s future.

        

             Time by time, Sony must always plan for their future, as staying in the technology based industry, they must keeping up with the new technologies. They must realize what is their strength and weakness and, opportunities and threat. As the costumer always seek for better technologies and seek for best price to purchase.

 One of the best tools to be used by this firm is SWOT analysis of organization and environment. SWOT analysis examines the strength and weaknesses and opportunities and threat from industries.

This company are facing opportunities and threat. The opportunities is they are always facing with the chances for making improvements for their business. They are always a firm that willing to work and joint with this company as their good reputation in this industry. This is really good for sony because they must always compete with other big company  to maintain their business. This joint venture policies  will give sony four advantages that in cost and quality, knowledge and speed, barrier to entry, and financial resources. At cost and quality  They will operate their business with greater efficiency and product or services quality. In knowledge and speed, they are doing better at innovation and speed of delivery to market for new ideas. They are creating market strongholds that protected from entries from other. And lastly by financialresources, they are having better investment or loss absorbtion potential than competitor.

     The only threat they were  facing is a threat like losing their technologies to other when their doing joint ventures. For examples when their doing joint ventures in making cellular phone they have to share their expertise in producing electronic component.

FURTHER RESEARCH – Research Sony’s competitor and determine the advantages and disadvantages they poses compared to sony. How might they deal with these disadvantages in order to be more competitive with sony?

  One of the sony competitor is Samsung corporation. This company is using a vise versa policies to Sony. They prefer to do their improvement on their own. They do their research and development without any parties take part on that activities. For them, their technologies is not to be shared and only to be used for them and to be shared by other.

    Their advantages is, the policies, technologies, skills, expertise, and culture of working is cannot be copied by other. This will maintain their advantages in edge of competition in the industry. This companies strategy in unread by any competitor which if that may happen it will let to the lacking of their ideas to their competitor where it was the weapons for them to used in competition with their competitor.

        But their policies also have weaknesses. First, they may facing insufficient capital to invest in developing their new technologies and continuing research and development. They don’t have enough money to do some development, and not just that, in fact they may facing the lack of expert and knowledge where all of this really costly to be gain in short time. This is really bad for that company.

   One of they way to overcome this problem is by doing the same thing like sony, the partnership, actually semsung corporation just don’t realize that doing joint venture is not giving all of your company treasure to the other, just sharing what is needed to do research and development for new invention. Another thing they can do is focus on marketing to reach target and make profit. This is important because the profit is really needed to make new investment and build new project for  company development.